If you’re looking for luxury, you’ve come to the right place. At Cotrac Lincoln, our sales team will assure you that we provide the most luxurious vehicles on the road today. Take a look at our Black Label Membership, decadently comfortable interiors, technology features that make you feel pampered, and the Lincoln Embrace that provides a warm welcome - no matter where your journey ahead takes you.

Black Label Membership

The Lincoln Black Label provides our customers with many advantages that extend beyond simple, average, run-of-the-mill vehicle ownership. The following features are included in Black Label Membership and available to you:

    • Premium Maintenance. Enjoy Premium Maintenance for four years, 50,000 miles, or four service visits, whichever comes first. While your vehicle is at the dealership, take advantage of your complimentary anytime car washes.

    • Pick-Up and Delivery. Schedule your service appointment and relax, knowing we will pick up your vehicle, provide you with a loaner, and then return your vehicle to you after your service is complete.

    • Premium Perks. You can earn points through Lincoln Access Rewards when you schedule service. Redeem points towards vehicle maintenance, premium services, exclusive offers, and more. By purchasing a Black Label vehicle, you automatically earn 70,000 points.


The interior of your Lincoln is customizable with a number of seating and trim packages that take luxury to the next level and provide you with unparalleled sanctuary. The unique, genuine wood trim available in high-gloss Brown Swirl Walnut, Espresso Ash Swirl, or Gray Ash Swirl give an elegant sophistication to the center console, steering wheel, and door.

Ultra Comfort Seats with Active Motion mean you can manipulate your seat to suit your preferences, with power thigh extenders and 11 independent air cushions, seven of which offer massage. After you’ve nestled into these seats, you’ll experience decreased muscle fatigue, backache, and even foot cramping, which can help you stay focused on the journey ahead.

Our Standard Comfort power seats also provide lumbar support and memory settings for up to three drivers. The available leather-trimmed front seats are heated and ventilated to ensure your comfort no matter what the outside temperatures.

The best way to get a daily dose of Vitamin D is to open the available panoramic Vista Roof and let the sunshine in. Spanning both rows of seating, the Vista Roof provides larger-than-life views and plenty of fresh air to all occupants.

It may not sound like a luxury, but our Hands-Free Liftgate provides such a convenience when your arms are full that this is a must-have feature. Simply kick under the rear bumper and activate the liftgate so you can load and unload with ease.


We’ve invested in the latest and most innovative technologies available and brought them directly to you. Stay connected with your vehicle, even when you’re away from it, with the Lincoln Way App. You can start/stop, lock/unlock, and schedule starts, all from your smartphone. Through the app, you can access vital vehicle information like fuel and oil levels and receive Vehicle Health Alerts.

Find a local bookstore or a brand-new Mexican restaurant with SiriusXM Traffic, Travel Link, and SYNC 3. SYNC 3 also provides turn-by-turn navigation, real-time updates on directions, weather, and alternative route suggestions.

Lincoln has teamed with Alexa to bring the many familiar conveniences of home straight to your vehicle. Use Lincoln+Alexa via SYNC 3 to hear news stories and access music, shop at Amazon Prime, update your calendars and contacts, and use voice controls to operate your in-home thermostat, lighting, and more - all from inside your Lincoln.

Lincoln provides all the safety features you’ve come to expect: dual-stage front airbags, safety belt pretensioners, and a crash severity sensor. Our available Enhanced Security Package includes added security by detecting movement inside the car and an inclination motion sensor that detects and alerts in the event of a change of the vehicle’s angle.

The Lincoln Embrace

Truly unmatched luxury is what you find with the Lincoln Embrace. As you approach your vehicle, you’re greeted with a warm welcome that includes:

    • Ambient Lighting. In a color of your choosing, available ambient lighting glows gently to illuminate the cabin as you approach. Not only is this a safety feature, but it also provides a welcome before you journey ahead.

    • Auto Fold Side View Mirrors. When you leave the vehicle, the side view mirrors fold into the car’s exterior to help keep them free from nicks or scratches. When you approach the car and unlock it, the side view mirrors fold out.

    • Exterior Lighting. In perhaps one of our most unique lighting options, our Lincoln logo welcome mat is projected onto the ground in front of the driver’s side door to ensure safe entry into the vehicle and welcome you back.

If you’ve never thought technology could provide luxury, we know you’ll feel differently after you see these options.

About Us

Our team at Cotrac Lincoln is confident you’ve never experienced luxury the way Lincoln does luxury. Come see us today on Currie Road and test drive one of our vehicles. You’ll be surprised how a little luxury will make you feel!